By Marketing Leaders

View All

Evolving consumer personas, changing consumer habits and role of the brand in these times

Globally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact ·          A 3.2% estimated contraction in global GDP ·          50% work force …

By Students

View All

Marketing Models for Understanding Customer Behaviour

Here we will talk about three marketing models which help us understand consumer behaviour while purchasing a product or a service. These three models are interlinked with each other, and …

Marketing in Cross Border Commerce

An Introduction to Martech