By Marketing Leaders

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Why Neuromarketing Will Change How You Understand Consumers

What We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …

By Students

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Marketing Models for Understanding Customer Behaviour

Here we will talk about three marketing models which help us understand consumer behaviour while purchasing a product or a service. These three models are interlinked with each other, and …

Marketing in Cross Border Commerce

An Introduction to Martech