By Marketing Leaders
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Evolving consumer personas, changing consumer habits and role of the brand in these times
Globally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact · A 3.2% estimated contraction in global GDP · 50% work force …
By Students
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Marketing Models for Understanding Customer Behaviour
Here we will talk about three marketing models which help us understand consumer behaviour while purchasing a product or a service. These three models are interlinked with each other, and …
Industry interaction
