By Marketing Leaders

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The brand is a wasting asset

I had learnt many few years back that the word ‘brand’ is derived from an old Norse word “brandr” that means ‘to burn’. This was used to denote the act …

By Students

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The need to deliver Delight through Experiences – Marketer’s Perspective

Several studies point towards a decline in customer loyalty across categories. The major segments of consumers i.e., the millennials and Gen Z are prone to switching Brands for convenience and …

Marketing in Cross Border Commerce