By Marketing Leaders

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Blog / By Marketing Leaders

Why Neuromarketing Will Change How You Understand Consumers

- by Dr. Terry Wu - 1 Comment

What We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …

Evolving consumer personas, changing consumer habits and role of the brand in these times

Create a lasting impact and deliver value

Future-proofing marketing strategies for sustained benefits

By Students

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Blog / By Student

The need to deliver Delight through Experiences – Marketer’s Perspective

- by Keshav Makhija - 2 Comments.

Several studies point towards a decline in customer loyalty across categories. The major segments of consumers i.e., the millennials and Gen Z are prone to switching Brands for convenience and …

Marketing Models for Understanding Customer Behaviour

Neuromarketing-Marketing Strategy

Neuromarketing: Can this be a dominating Marketing Strategy?

Marketing in Cross Border Commerce