By Marketing Leaders

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Why Neuromarketing Will Change How You Understand Consumers

What We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …

By Students

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The need to deliver Delight through Experiences – Marketer’s Perspective

Several studies point towards a decline in customer loyalty across categories. The major segments of consumers i.e., the millennials and Gen Z are prone to switching Brands for convenience and …

Marketing in Cross Border Commerce