Many people lost their due or had to go through a pay cut due to the pandemic situation. To deal with it, Burger King (UAE), a big hamburger chain known all over the world came up with a super strategy to launch its own app when they saw people behavior changing due to the current pandemic. They didn’t give up and in-turn used this pay cuts as an opportunity for themselves!
Under this campaign they gave users the freedom to set their own discounts and period for this discount to be valid for the takeaway orders with no need of any proof to avail the discount. This is done to strengthen the brand value of Burger King in United Arab Emirates.