
The brand is a wasting asset
I had learnt many few years back that the word ‘brand’ is derived from an old Norse word “brandr” that means ‘to burn’. This was used to denote the act …
Read MoreThe Marketing Club of DMS, IIT Delhi
I had learnt many few years back that the word ‘brand’ is derived from an old Norse word “brandr” that means ‘to burn’. This was used to denote the act …
Read MoreSeveral studies point towards a decline in customer loyalty across categories. The major segments of consumers i.e., the millennials and Gen Z are prone to switching Brands for convenience and …
Read MoreWhat We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …
Read MoreGlobally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact · A 3.2% estimated contraction in global GDP · 50% work force …
Read MoreHere we will talk about three marketing models which help us understand consumer behaviour while purchasing a product or a service. These three models are interlinked with each other, and …
Read MoreAbstract Marketing has always been an evolving domain in the business. Different innovations, methods have been used and have been successful in providing market exposure to industries and increase the …
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