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Blog / By Marketing Leaders

The brand is a wasting asset

09/02/202109/02/2021 - by Avik Chattopadhyay - Leave a Comment

I had learnt many few years back that the word ‘brand’ is derived from an old Norse word “brandr” that means ‘to burn’. This was used to denote the act …

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Blog / By Student

The need to deliver Delight through Experiences – Marketer’s Perspective

10/12/202010/12/2020 - by Keshav Makhija - 2 Comments.

Several studies point towards a decline in customer loyalty across categories. The major segments of consumers i.e., the millennials and Gen Z are prone to switching Brands for convenience and …

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Blog / By Marketing Leaders

Why Neuromarketing Will Change How You Understand Consumers

21/11/202010/01/2021 - by Dr. Terry Wu - 1 Comment

What We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …

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Blog / By Marketing Leaders

Evolving consumer personas, changing consumer habits and role of the brand in these times

25/08/202003/09/2020 - by Priyanka Bhargav - Leave a Comment

Globally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact ·          A 3.2% estimated contraction in global GDP ·          50% work force …

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Blog / By Student

Marketing Models for Understanding Customer Behaviour

25/08/202003/09/2020 - by Rajat Seth - Leave a Comment

Here we will talk about three marketing models which help us understand consumer behaviour while purchasing a product or a service. These three models are interlinked with each other, and …

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Neuromarketing-Marketing Strategy
Blog / By Student

Neuromarketing: Can this be a dominating Marketing Strategy?

25/08/202003/09/2020 - by Muvendra Kumar Singh - Leave a Comment

Abstract Marketing has always been an evolving domain in the business. Different innovations, methods have been used and have been successful in providing market exposure to industries and increase the …

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Monday Marketing Moments

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  • Hrishabh Jain on The need to deliver Delight through Experiences – Marketer’s Perspective
  • gosuslugi-lichnyj-cabinet.ru on The need to deliver Delight through Experiences – Marketer’s Perspective
  • Hrishabh Jain on Why Neuromarketing Will Change How You Understand Consumers
  • Shrikant sahu on Create a lasting impact and deliver value
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Create a lasting impact and deliver value

25/08/202026/08/2020

The need to deliver Delight through Experiences – Marketer’s Perspective

10/12/202010/12/2020

Why Neuromarketing Will Change How You Understand Consumers

21/11/202010/01/2021

Marketers eyeing the millennial – a discourse

22/08/202025/08/2020

The brand is a wasting asset

09/02/202109/02/2021

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Hrishabh Jain - The need to deliver Delight through Experiences – Marketer’s Perspective

Very thought-provoking!

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gosuslugi-lichnyj-cabinet.ru - The need to deliver Delight through Experiences – Marketer’s Perspective

The above-described objectives should inspire a new marketing approach in the healthcare sector, since the technological acceptance trend appears to…

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Hrishabh Jain - Why Neuromarketing Will Change How You Understand Consumers

An amazing read loaded with thought-provoking examples.

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Shrikant sahu - Create a lasting impact and deliver value

Well said, in least words !

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Tushar Poriya - Create a lasting impact and deliver value

Very valuable content. Defined marketing in the true sense .

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