Coca Cola Christmas
In the 1930s when soft drink giant Coca-Cola decided to celebrate the holiday season in their promotional ads, American artist Haddon Sundblom created an image that still today is considered …
Read MoreBlog
The brand is a wasting asset
I had learnt many few years back that the word ‘brand’ is derived from an old Norse word “brandr” that means ‘to burn’. This was used to denote the act …
Read More
The need to deliver Delight through Experiences – Marketer’s Perspective
Several studies point towards a decline in customer loyalty across categories. The major segments of consumers i.e., the millennials and Gen Z are prone to switching Brands for convenience and …
Read More
Why Neuromarketing Will Change How You Understand Consumers
What We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …
Read More
Evolving consumer personas, changing consumer habits and role of the brand in these times
Globally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact · A 3.2% estimated contraction in global GDP · 50% work force …
Read More
Marketing Models for Understanding Customer Behaviour
Here we will talk about three marketing models which help us understand consumer behaviour while purchasing a product or a service. These three models are interlinked with each other, and …
Read More