The Marketing Club of DMS, IIT Delhi
Globally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact · A 3.2% estimated contraction in global GDP · 50% work force …
Read More
Here we will talk about three marketing models which help us understand consumer behaviour while purchasing a product or a service. These three models are interlinked with each other, and …
Read More
Abstract Marketing has always been an evolving domain in the business. Different innovations, methods have been used and have been successful in providing market exposure to industries and increase the …
Read More
Businesses today are expanding their roots, not only nationally but internationally. But, is it easy for a business to just think of setting up a plant in foreign lands? What …
Read More
Marketing is not just about creating awareness or generating needs in the market. It represents the vision, value, and impact which you want to create in the world. Do you …
Read More
Ever since the internet came in the 1990s, use of consumer data in marketing has undergone a complete shift. The basic principles on which marketing is based, are still the …
Read More