
Why Neuromarketing Will Change How You Understand Consumers
What We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …
Read MoreThe Marketing Club of DMS, IIT Delhi
What We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …
Read MoreGlobally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact · A 3.2% estimated contraction in global GDP · 50% work force …
Read MoreMarketing is not just about creating awareness or generating needs in the market. It represents the vision, value, and impact which you want to create in the world. Do you …
Read MoreThese are challenging times for CMOs. A well-placed ad in a newspaper or on radio is increasingly becoming redundant. What works today can be obsolete by tomorrow, thanks to volatile …
Read MoreDecoding millennials, India’s fast-growing buyer pool… Pick up any marketing magazine, read an online interview, watch any marketer talk about a campaign, and chances are that they would be mentioning …
Read MoreMarketing is an ever evolving field with a core underlying objective – to create desire. Every now and then a new wave of change interrupts the market, pushing the marketers …
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