The brand is a wasting asset
I had learnt many few years back that the word ‘brand’ is derived from an old Norse word “brandr” that means ‘to burn’. This was used to denote the act …
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Why Neuromarketing Will Change How You Understand Consumers
What We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …
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Evolving consumer personas, changing consumer habits and role of the brand in these times
Globally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact · A 3.2% estimated contraction in global GDP · 50% work force …
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Create a lasting impact and deliver value
Marketing is not just about creating awareness or generating needs in the market. It represents the vision, value, and impact which you want to create in the world. Do you …
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Future-proofing marketing strategies for sustained benefits
These are challenging times for CMOs. A well-placed ad in a newspaper or on radio is increasingly becoming redundant. What works today can be obsolete by tomorrow, thanks to volatile …
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Marketers eyeing the millennial – a discourse
Decoding millennials, India’s fast-growing buyer pool… Pick up any marketing magazine, read an online interview, watch any marketer talk about a campaign, and chances are that they would be mentioning …
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