The Marketing Club of DMS, IIT Delhi
Globally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact · A 3.2% estimated contraction in global GDP · 50% work force …
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Marketing is not just about creating awareness or generating needs in the market. It represents the vision, value, and impact which you want to create in the world. Do you …
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These are challenging times for CMOs. A well-placed ad in a newspaper or on radio is increasingly becoming redundant. What works today can be obsolete by tomorrow, thanks to volatile …
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Decoding millennials, India’s fast-growing buyer pool… Pick up any marketing magazine, read an online interview, watch any marketer talk about a campaign, and chances are that they would be mentioning …
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Marketing is an ever evolving field with a core underlying objective – to create desire. Every now and then a new wave of change interrupts the market, pushing the marketers …
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