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The brand is a wasting asset

09/02/202109/02/2021 - by Avik Chattopadhyay - Leave a Comment

I had learnt many few years back that the word ‘brand’ is derived from an old Norse word “brandr” that means ‘to burn’. This was used to denote the act …

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Blog / By Marketing Leaders

Why Neuromarketing Will Change How You Understand Consumers

21/11/202004/03/2021 - by Dr. Terry Wu - 1 Comment

What We See Influences What We Buy What drove Walmart in 2008 to rebrand itself from WALMART to Walmart? What was the logic behind transforming xerox, ebay, facebook and amazon …

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Blog / By Marketing Leaders

Evolving consumer personas, changing consumer habits and role of the brand in these times

25/08/202003/09/2020 - by Priyanka Bhargav - Leave a Comment

Globally COVID19 has had a significant economic impact, let’s take a glimpse at the scale of the impact ·          A 3.2% estimated contraction in global GDP ·          50% work force …

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Blog / By Marketing Leaders

Create a lasting impact and deliver value

25/08/202026/08/2020 - by Raj Sahu - 4 Comments.

Marketing is not just about creating awareness or generating needs in the market. It represents the vision, value, and impact which you want to create in the world.  Do you …

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Blog / By Marketing Leaders

Future-proofing marketing strategies for sustained benefits

23/08/202025/08/2020 - by Manoj Nair - Leave a Comment

These are challenging times for CMOs. A well-placed ad in a newspaper or on radio is increasingly becoming redundant. What works today can be obsolete by tomorrow, thanks to volatile …

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Blog / By Marketing Leaders

Marketers eyeing the millennial – a discourse

22/08/202025/08/2020 - by Kunal Mehta - Leave a Comment

Decoding millennials, India’s fast-growing buyer pool… Pick up any marketing magazine, read an online interview, watch any marketer talk about a campaign, and chances are that they would be mentioning …

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Monday Marketing Moments

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  • Hrishabh Jain on The need to deliver Delight through Experiences – Marketer’s Perspective
  • gosuslugi-lichnyj-cabinet.ru on The need to deliver Delight through Experiences – Marketer’s Perspective
  • Hrishabh Jain on Why Neuromarketing Will Change How You Understand Consumers
  • Shrikant sahu on Create a lasting impact and deliver value
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Create a lasting impact and deliver value

25/08/202026/08/2020

The need to deliver Delight through Experiences – Marketer’s Perspective

10/12/202010/12/2020

Why Neuromarketing Will Change How You Understand Consumers

21/11/202004/03/2021

Marketers eyeing the millennial – a discourse

22/08/202025/08/2020

Coca Cola Christmas

06/04/202106/04/2021

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Hrishabh Jain - The need to deliver Delight through Experiences – Marketer’s Perspective

Very thought-provoking!

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gosuslugi-lichnyj-cabinet.ru - The need to deliver Delight through Experiences – Marketer’s Perspective

The above-described objectives should inspire a new marketing approach in the healthcare sector, since the technological acceptance trend appears to…

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Hrishabh Jain - Why Neuromarketing Will Change How You Understand Consumers

An amazing read loaded with thought-provoking examples.

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Shrikant sahu - Create a lasting impact and deliver value

Well said, in least words !

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Tushar Poriya - Create a lasting impact and deliver value

Very valuable content. Defined marketing in the true sense .

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