Marketing in Cross Border Commerce
Businesses today are expanding their roots, not only nationally but internationally. But, is it easy for a business to just think of setting up a plant in foreign lands? What …
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Create a lasting impact and deliver value
Marketing is not just about creating awareness or generating needs in the market. It represents the vision, value, and impact which you want to create in the world. Do you …
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An Introduction to Martech
Ever since the internet came in the 1990s, use of consumer data in marketing has undergone a complete shift. The basic principles on which marketing is based, are still the …
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Why Your Customers Buy
When you go into a shop or pick up the phone to place an order, something has prompted you to take action and buy. Have you ever stopped to consider …
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Email Marketing
Email marketing is the revolutionary way of selling ideas or products to clients through the use of emails. It took then place of snail mailing or sending product information through …
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Future-proofing marketing strategies for sustained benefits
These are challenging times for CMOs. A well-placed ad in a newspaper or on radio is increasingly becoming redundant. What works today can be obsolete by tomorrow, thanks to volatile …
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