Sebamed – The pH Campaign
Competitive Depositioning: Brands attempt to change buyers’ beliefs about the attributes of a competitor’s product. The attempt may be beneficial when buyers generally have an inflated perception of the quality …
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Budweiser Whassup
Back in 1999, “Whassup?” had become an emotion, and Budweiser’s ad captured the emotion and was all over the media. What was the “Whassup?” campaign all about, read today’s MMM …
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Amazon – Mom be a girl again
Moms, aren’t they great? They make several sacrifices to raise us. Their passion is the one that’s compromised in first place. Amazon very well captured this aspect and came up …
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KFC – Customer Engagement and User Co-creation
With the target market being internet savvy youngsters, Radio KFC RK Hunt was the social media campaign of KFC India to enhance brand engagement. The primary aim was to promote …
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Burger King Pay Cut Whopper
Many people lost their due or had to go through a pay cut due to the pandemic situation. To deal with it, Burger King (UAE), a big hamburger chain known …
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