Pidilite’s M Seal – The Will
Pidilite’s commercials are always a pleasure to watch. Commonly thought as a boring segment, Pidilite’s association with Piyush Pandey (Ogilvy & Mather) has resulted in creative gems that have increased …
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Nike – Find your greatness
When you think of a great athlete what is the first thing that comes to your mind? A super-fit person who wins medals, accolades and fame. But what about the …
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Andes Beer – Teletransporter
Does your beer understand your needs? This Marketing Moment is about the Ambient Marketing Campaign from Andes, the leader beer in the Andina Region of Argentina, ‘Andes Beer: Teletransporter’. The …
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Zomato – On Time or Free
Have you ever wanted your food to be delivered late, just so you could get it for free? Nothing is worse than waiting for something you love! Food delivery is …
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The most interesting man in the world
“Stay Thirsty My Friends” This Marketing Moment is about an Advertising campaign, ‘The Most Interesting Man in the World’ for Dos Equis Beer. The ad featured a bearded, debonair old …
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Spotify’s Cosmic playlist
Do you believe in Astrology? 57% of younger millennials believe astrology to be scientifically accurate! Spotify leveraged this fact, in 2019, when it launched its cosmic playlist, just before the …
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