Coca-Cola Personalized Campaign

What better way to grab someone’s attention than by putting his or her name directly on your product?

“Share a Coke” campaign was launched in 2014 in the U.S, where it used 250 most common U.S. millennial names to replace its iconic brand name on the label of 20-ounce bottles.

Consumers were motivated to find the bottles with names that had a personal meaning to them and then share their experiences on social media.

More than 1,25,000 social media posts related to #ShareaCoke were shared between June and July 2014. Also, 12% of the total online conversations about Coke globally were about this campaign.

People shared around 3,53,000 virtual bottles of Coke through the campaign website of Coca-Cola.

The campaign was first seen in 2011 in Australia and New Zealand. Australia saw a 7% increase in Coca-Cola products’ consumption, and the campaign earned more than 18 million impressions on social media at that time. Coke’s page earned 39% more followers, and visitors on the page shot up by 870%. Hence this campaign was expanded to markets across the globe.

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