Europe, It’s next door

What if I say that the “Anywhere Door” from Doraemon is a real thing?

This Marketing Moment is about an Experiential Marketing Campaign, ‘Europe, It’s Next Door’ by The Société nationale des chemins de fer français i.e. France’s national state-owned railway company.  This interactive marketing campaign encouraged Inter-European travel by giving individuals a sneak peek at what was happening around other cities in real-time.

The company set up a series of doors which opened to two-way video screens. Individuals on the other side were located in a city across Europe. The video allowed individuals to interact with each other in a unique and engaging way. The campaign drew people into the idea of traveling to a new city and raised awareness that SNCF could make that trip a reality.

SNCF thrilled people with a clever advertisement that struck a chord with customers under the banner ‘Europe is just next door’ This established a bond not just between the customer and the venue, but also with SNCF – bringing it into practice as an organization that could make it. The advertisement teaches us to go beyond video by exploring two-way video communication. Brands need to record the experience so it can be used for additional marketing opportunities, while making sure that the marketing campaigns also achieves the organization’s goals.

Leave a Reply

Your email address will not be published. Required fields are marked *