Pass Pass Pulse had launched Influencer Marketing Campaigns, #PulsePePulseChallenge. The challenge was to stack three Pulse candies on top of each other in 15 seconds. The campaign ran across all major social media platforms and also engaged 350+ Nano Influencers for the campaign.
The idea behind the challenge was to encourage candy lovers to engage in a fun activity with their favorite Pulse. The challenge kick-started with some of the biggest influencers in the market, like Aparshakti Khurana, Prajakta Koli, Ashish Chanchlani, Kriti Vij, etc., trying their hand to stack Pulse pe Pulse.
Through #PulsePePulseChallenge, Pulse received 1300+ entries across all social media platforms and generated 14M+ reach and 16M+ impressions.